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Case studies

Customer Segmentation Analyzer

An ETL solution for customer segmentation.

  • Development time

    16 Months

  • Resources involved

    1 Professionals


The client sought a business solution to architect, configure and support their Extraction, Transformation and Loading (ETL) processes for a large data warehousing project. we delivered a highly scalable solution.

Business Goal

Consolidate the ETL processes.

Optimize the extraction and data loading process.

Customize the ETL product as per requirement.

Enhance error handling & notification system.


There were multiple challenges while developing the solution like,

Consolidating huge amount of data

Developing fault tolerant ETL jobs

Delivering minute level in depth data analytics on massive amount of data.


System architecture

  • We provided consulting services to the client data warehousing initiative. We reviewed the data source systems, and data structure needs. Based on the client's requirement, we developed ETL product using various prominent Big Data tools.
  • We administered cluster for development, testing as well as deployment and also helped the client to tune the cluster for optimized performance.
  • Tested the product with different load for stress testing and performance testing. Our staff is also responsible for performance tuning of ETL processes. We also implemented new capabilities like bulk loading the data to optimize the load in ETL processes.
  • We also implemented the notification and alerting system for ETL product which enabled better execution of Big data jobs.



We followed an iterative phased approach to implement the solution that included the following phases:

Business requirements analysis.

Architecture design.

ETL (Extract, Transform and Load).

Designed a proper alerting system for errors.

We also developed a custom tool using for customer segmentation analysis.

Road map

Requirement Analysis
  • Brainstorm
  • Innovation
  • Research
  • Resource planning
Architecture Planning
  • Architecture Design
  • System Prototyping
  • Documentation
Development & Testing
  • Back end development.
  • Front end development.
Quality Testing
  • Quality Assurance
  • User Acceptance Testing
  • Production
  • Evaluation

Business Benefits

By using our enhanced Big Data solution, the client got performance and revenue gain by 12% monthly.

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